Illuminating the Mykonos myth: How did Mykonos become the jet-setters’ favourite and why its appeal is timeless


The transformation of Mykonos from a quiet, traditional Greek island into a dazzling hotspot for the global elite is a story steeped in luck, culture, and celebrity allure. The construction of the Mykonos myth started as early as the 1920s – but it was in the 1960s, a time when the world was waking up to new possibilities and travel was becoming a symbol of freedom and exploration, that Mykonos, with its idyllic landscapes and gregarious culture, became the unexpected protagonist of this bold new era.

The inception of the Mykonos myth – 1920s & 1930s

After WWI, Mykonos was poor, barren and inhabited by just a handful of farmers and fishermen. Most locals had fled for the mainland in search of sustenance and jobs. However, this poverty-stricken, yet pristinely beautiful island had the luck of being the neighbour of illustrious Delos – in its heyday, the most important religious and commercial centre of the ancient world. At the beginning of the 20th Century, the French School of Athens excavations brought to light a splendid town with stelae, statues and mosaics – the golden city of antiquity and the birthplace of the divine twins Artemis and Apollo. This phenomenal discovery lured the era’s intellectuals, academics and artists to Delos. But thanks to its complete lack of infrastructure, they all had to stay in Mykonos, a short boat ride away. They were the first to fall in love with this pristine paradise smack in the middle of the Aegean.

New beginnings – Post-World War II

The initial trickle of visitors with the means and interest to travel for cultural enrichment set in motion a chain of events that would eventually lead to the construction of the Mykonos myth. This was further aided by Queen Frederica’s visit in the mid-1950s. Keen on promoting the lesser-known beauties of Greece to the outside world, the queen organised a royal tour of the Cyclades. Her Mykonos visit was meticulously planned, with much local fanfare. Media coverage was extensive and brought significant attention. Photographs and news reports highlighted the island’s picturesque beauty and welcoming people. The combination of stunning beaches, clear blue waters, charming architecture and traditional Greek lifestyle started to attract a niche group of bohemians and the avant-garde crowd from Europe and the United States. Then came the Hollywood stars – with their tycoons in tow.

Celebrity Influx – 1960s & 1970s

The Queen’s cruise put Mykonos on the international radar – but it was a single visit from Jackie Kennedy Onassis that secured the island’s meteoric rise to stardom. Her arrival in 1961, captured by paparazzi and splashed across international magazines, painted Mykonos as an exotic and liberating getaway for the rich and famous. Jackie O – the world’s first influencer way before influencers debuted on Instagram – was enchanted by the island’s blend of simplicity and sophistication. This visit, often referred to in awe by the locals, was a catalyst that brought a wave of celebrities to Mykonos’ shores.

Among these early visitors was the famous Italian playboy and industrialist Gianni Agnelli, who brought along a coterie of glamorous friends, including actress Sophia Loren. The island quickly became a canvas for impromptu gatherings where the world’s elite mingled with local fishermen and humble artists in the island’s tavernas. Stories of wild parties at Pierro’s and sunset gatherings at the iconic windmills began to circulate further fueling Mykonos’ myth.

As the 1970s rolled in, Mykonos’ reputation as a hedonistic paradise grew. The island’s nightlife flourished, with legendary venues opening up in Little Venice and on the labyrinth streets of Chora. Yet, amid all the glitz and glamour, Mykonos retained its authentic charm. Anecdotes from this golden era tell of spontaneous beachside feasts with freshly caught seafood grilled over open fires and the sound of traditional bouzouki music filling the air.

The princesses and princes of the time could live unperturbed, as simple humans; whilst all bohemian, free spirits out there – artists, writers, and musicians – found a haven to escape from the rigid confines of urban life.

Expanding Appeal – 1980s and 1990s

The 1980s and 1990s saw the Mykonos myth expanding beyond celebrities to a broader audience. The island’s open-mindedness and tolerance made it a popular destination within the LGBTQ+ community further enhancing its cosmopolitan vibe. Tourism infrastructure improved significantly, with more hotels, restaurants, and amenities being developed to cater to the growing number of visitors.

Global Icon –2000s to Present

In the 2000s, Mykonos consolidated its status as a global icon of luxury and style. Today the island is synonymous with high-end tourism, offering upscale resorts – like the Semeli best 5* luxury hotel in Mykonos Town and the brand new and ultra-luxurious Semeli Coast in Merchia Bayfine dining, world-class wellness and exclusive beach clubs. International DJs perform regularly, cementing Mykonos’ reputation as a premier party destination. The local government and businesses also work on preserving the island’s traditional identity while accommodating modern tourism needs.

Mykonos strikes a delicate balance between retaining its authentic allure and spearheading contemporary luxury. With its blue-domed churches and cobblestone streets, the island’s architecture remains quintessentially Cycladic – providing a stark yet harmonious contrast to the chic boutiques, upscale restaurants, and legendary nightlife venues that have propelled Mykonos onto the global stage. Also, the countless beaches – all with crystalline waters in technicolour blue – continue to lure nature lovers and the see-and-be-seen types, alike.

Seeing is believing in the case of Mykonos – and you owe it to yourselves to eye-witness the chameleonic, yet timeless, appeal of the so-called island of the winds. The Mykonos myth is still alive and kicking – with no sign of winding down. Experience it all at the Semeli Town and Semeli Coast Hotels.

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Stylish sofa and wooden coffee table overlooking the pool at Semeli Town Best Mykonos Town Hotel.


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